The year 2020 has changed our business approach in marketing. In 2021 businesses are not focusing on recouping their losses, but to take their companies on the next level.
What is Growth Marketing?
Growth Marketing refers to the use of various tactics of marketing that work to attract the customers and keep the paying customers so that the business can grow efficiently. Growth marketing is a continuous process of analyzing data to acquire more sales.
In growth marketing focus is not placed on a single but rather on multiple ways to increase growth no matter how small or large that growth maybe.
Now, let’s see the 6 ways which can benefit your company in growth marketing-
1.Focusing on multiple funnels
Growth marketing does not focus on one funnel rather it focuses on multiple funnel strategies. The marketers focus efforts on various parts of the funnel. One campaign may focus on acquisition while other may focus on customer’s retention.
2.Bringing new customers
Growth marketing will use the data gathered from the new customers that are gained and identify what attracted the customers from the sales funnel. With this new information, the new strategy can be introduced as to what will work better for the customers in the future.
3.Enhance existing campaigns
Taking full advantage of the leads acquired from our existing campaigns by following them on social media platforms or exploring new ways of gathering additional information on their buying habits.
Always make your brand relatable to your customers by knowing their needs or pain points. This can be done by checking in on your Twitter or Facebook accounts, as well as those of your competitors.
5.Search Engine Optimization benefits
Social media provides insights into which keywords are your high performers. You can take advantage of that data and use the keywords on your website content and social media content.
I hope now you understand better the benefits and needs of growth marketing in today’s world. So, if you’re looking to accelerate your career in growth marketing head over to Xpert Growth Marketing Bootcamp which is an 8-week live programme where you get to learn with the top marketing professionals and can also clear your doubts in the live sessions.