You might be wondering about the title of my blog.
Well, nowadays people strive to get close to nature. According to a few reports, last year 30% of households decided to buy at least one house plant for their gardens. The boom is also easily noticeable on various social media platforms such as Pinterest where the number of search queries related to plants increased by 90% over the last year! Gardening reduces stress, helpful for boosting vitamin D, good for your heart, makes your life healthier and if you plant certain veggies it will help reduce your hair fall problems also.
Although our modern world is dominated by technology, people want to be close to nature. Ecological trends are more and more far-reaching and concepts like “zero waste” and “upcycling” are gaining in popularity. The so-called happiness economy is another dominant trend that has a great impact on the gardening industry. Customers struggle to improve the quality of their lives, affected also by the level of satisfaction with spaces around them. Being active on social media is a must if you want to attract new customers. It is a perfect means for obtaining quality links to the site.
This is how gardening and SEO are similar:
The beauty of the garden is how well it is planned. Will you use natives, do you want a vegetable garden, is your garden in the shade or sun, which type of plants, shrubs and trees do you want and where will they go?
SEO also needs a plan, identifying the personas of the people who buy your products or services, is a must to consider the type of content needed on your website. Keyword research is yet another important to determine which keywords which keywords need to be included in the website content. These two elements are the minimum planning required for a successful SEO strategy.
Preparing the soil
Once we a plan, the key step in successful plants is healthy soil. Soil is the food for the plants so it is must to have nutrients, minerals and organic matter to feed the soil.
Likewise, a website must have a healthy architecture that will allow for search engines like Google to properly crawl and index its content. Important SEO architecture issues include the following things-
- URL naming structure
- URL navigation structure
- Proper use of meta data
- Efficient coding
Once we have planned the garden, prepared the soil and purchased the plants, its now time to plant! This can be a hard work and you can expect to get your fingernails dirty, but the reward is right around the corner.
The SEO on the other hand is the act of optimizing content, page by page. Each page must be uniquely focused on one topic just like a plant is unique. Each page of content gets optimized with a singular keyword focus. Think of it this way, we want to make it easy for the search engine when it crawls your website to interpret the specific theme of each page so that it may get displayed in a search for a person interested in that topic.
Gardeners understand the importance of (always organic) fertilizer to provide nutrients to plants and maintain healthy roots. Those nutrients serve to maintain growth, botanic beauty and protect against disease.
In SEO the fertilizer equivalence that gives a website content marketing strength is authority. And, authority is gained through a combination of longevity, and an abundance of relevant content, which other people link to and share through social media.
Search engines determine the authority of a website by analysing the quantity and quality of content and how much others link to it and share it. While low quality content is not effective, research proves that-
50 pages is better than 20
500 pages is better than 50
2000 pages are better than 500
This point proves that the more relevant content is present in a website, the more authority it is given by search engines which will result in more search discoverability and result in more traffic to a website.
Pruning is a task that many people don’t know how to do properly. But proper acts of pruning get rid of dead remnants in a garden to make room for new plant life.
In the SEO context, editing content to reflect updates in your business or industry is the equivalent of pruning. Search engines have the capability to assess the last date of content revision as well as the frequency. Algorithmically search engines assume that if you don’t periodically update your content or add to your website’s content you aren’t giving your website visitors a good experience. The result is your website will be scored lower and result in poorer SEO results. In other words, adding and updating website content is a must for a long-term SEO success.
The best of gardening is watching your plants grow and blossom. The hard work is over but you’re not really done. In order for a garden to thrive in the long run, a garden needs love, care and constant attention. Yes, constant attention
Likewise, SEO requires constant attention. A quarterly crawl report should be performed to assess any technical issues. Periodic keyword research is advisable to learn of new ways your customer searches for your products. Observing the type of content your competitors launch is advisable. And, most important is a commitment to continually adding new content to your website throughout the year. No matter the industry, adding content is a must for effective SEO.
New content can be in any many formats-
- Vertical industry solutions
- White papers on unique topics
- Case studies
- Educational resources
- Blog posts
The parallels between gardening and SEO is fun to review, and probably puts SEO in a whole new light for gardeners, and vice-versa.